Morten Jacobsen

I’ve created amazing fintech products. And built fintech companies to serve these products. One product was a bestseller, another was instrumental in getting the OMG General Ledger standard accepted with help of, among many, the International Accounting Standard Committee, and a third was the first online intl. web-accounting SaaS with 55 employees.In my newsletter I write about what I learned during my 40 years in fintech and how I see that sector will develope in the future.

• Work with me

Morten Jacobsen - About

I’m a serial fintech entrepeneur, a product creator, and a musician.Professional lifeI've spent 40 years creating international fintech B2B products in various Norwegian and Spanish companies like Economica AS, .netAccount AS, Summasummarium SL, and pvblish AS.I'm now retired and only work on projects that I love.As you’ve seen from above, my love is in creating fintech products. To be more precise, in the General Ledger (GL). The core module of every financial system, and also the kernel of the system as it was for SAP 10-20 years ago. The General Ledger has been my North Star in almost every fintech product I’ve created or participated in. Also in the successful Object Management Group (OMG) The General Ledger Facility standard where I was the project leader of the EU Compass project.I’m designing my 8th accounting system, a General Ledger B2B SaaS application I’m currently naming Universal Resource Planning (URP). In my vision I see an incredible easy to use ERP, affordable, open source, and so flexible that it can reflect sustainability accounting in a post pandemic world. A tool for the rest of us.My intention is to create a system so simple that I and others can be able to hold the whole system in the head at the same time. So, no artificial layers (or “capas”) here! The layers will be taken care of by the program generators.😉I’ll continue to advice finance companies like I have done in 47 year, but with a focus on SMB B2B SaaS companies which want to add or extend fintech to their offerings.In economica I worked 4 years on standardisation of the General Ledger in OMG leading an EU project. The standard was accepted in Tokyo in 2000, supported by EU, IBM, Fujitsu, and International Accounting Standard Committee.I've started a handful of companies during my life, most of based on my own international fintech products built with low-code tools like database or spreadsheets. My last project was a successful Norwegian blog, Middelhavets perle, which made the city so popular in Norway that I had to change focus and run it in Spanish - Villajoyosa, la Perla Mediterranea in order to not repeat something like Albir.I have worked on yesterday programming tools like PC databases, SQL and spreadsheets. But also dived way too deep into modern tools like C, Pascal, C++, Delphi, Objective-C, Swift and SwiftUI. I’ve tried to hire bright people which could create framework which was suitable for me. One of them was Account Engine, written in Delphi by Amund Aarsten, who also was influential in Visma ASA latest European offerings. Amund and I also created and presented the first Accounting Patterns in London.What I really love is to model strategies and products. Strategies using Lean Canvas, The Napkin business model, and Ash Mayars Running Lean. Products modelling fintech on top of GL with UML.I'm pivoting to low- and nocode tools and was last fall an alumni in Makerpad's NoCode Fundamentals 3rd cohort. I’ve since continued with lowcode like SQL and SwiftUI. I’m now learning Javascript in order to being able to use this tech stack to create my URP:- Dashibase - is an open source dashboard I hope can be my starting framework. Dashibase use the following:
- Vue JS
- SupabaseMy intention is to use Nuxt, a framework on Vue, to create websites. I continue with SwiftUI for iOS apps.The pandemic has made remote work a real option for many. I’ll using the following remote tools:- Google Workspace with Switchboard
- Amplenote as task manager and Personal Knowledge Manager (PKM)
- Obsidian - a PKM
- ZoomIn addition I’m letting ProductHunt fuel my obsession with new products.Currently, I’m a solopreneur, working alone and using remote tools.I’ll try to engage individuals and fellow SaaS companies to follow my work, by commenting, inspire, and criticise me on Twitter, my blog, my PKM, and on Zoom.I’ll going to use the time it will take. If it is too much work I’ll leave it to others.You’re invited to follow my new adventure.Private lifeI’m located in the forest of Espa, 100 km north of Oslo in Norway, or at the beach of Villajoyosa near Alicante in Spain. I’ve a wonderful wife, 4 children and five grandchildren.I've been a keyboard player since I was a children. When I was 17 I’ve played on nightclubs in Madrid. From 1980 I played in Norwegian churchs for 7 years. I spent years in organ-building and microtonality with Eivind Groven.I love music, literature, art, history, philosophy, and is obsessed with learning.I’m a member of Exponential Do, a part of the Exponential view empire started by Azeem Azar. I’m specially interested in Augmented Collective Intelligence and Open Democracy.I’ll followed Horace Dediu in 20 year in his discoveries on innovation, Apple, Micromobility and the war in Ukraine.I'm utterly concerned about climate change and Social media’s ability to separate us.- My twitter link is https://twitter.com/mortjac
- My website is https://MortenJacobsen.me

• Back

Morten Jacobsen - Advising

I advise SMB b2b SaaS companies which want to add fintech to their offerings.I'll be helping you with integrating fintech functionality like accounting, budgeting, cashflow or invoicing functionality into their offerings. I can even help you add reinsurance and loans functionality.I’ll try to ensure that you build systems that are properly modelled, eliminate diffs at all cost, are upgradable, can add more modules, and have a customer-centric attitude to UX.I'll start with a 15 minute Zoom conversation in order to understand your needs and to see if we could have mutual interest in working together.2-3 workdays after I'll send you my proposal and terms. There you can use your card to pay me in advance for my newsletter or advising and eventually use my calendar to book our first Zoom meeting.I would like you to know upfront that my advising will last a minimum of three months. Each month I'll give you two or four 60 minutes Zoom meeting. You are also free to contact me during my working hours by mail and iMessage (or Slack). I'll normally answer immediately, but I promise you to answer in 24 hours.Please fill in your contact information and click submit.

• Back